Figures computed from official regulatory filings — .
Analysttarget 545 USD (+83%) · consensus 4/5 · 1 buy · 0 hold · 0 sell
Ownershipinsiders 17.02% · institutions 93.02% · short 14.5% of float
In USD · as of Oct 5, 2026
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Winmark Corporation, a resale company, operates as a franchisor in the United States and Canada. It is involved in the operation of Plato's Closet, which franchisees buy and sell gently used clothing and accessories for the teenage and young adult market; Once Upon A Child, which franchisees buy and sell gently used and, to a lesser extent, new children's clothing, toys, furniture, equipment, and accessories; and Style Encore, which franchisees buy and sell gently used women's and men's apparel, shoes, and accessories. The company also operates Play It Again Sports, which franchisees buy, sell and trade gently used and new sporting goods, equipment, and accessories for various athletic activities, including team sports, fitness, ski and snowboard, and golf; Music Go Round, which franchisees buy, sell, and trade gently used and, to a lesser extent, new musical instruments, speakers, amplifiers, music-related electronics, and related accessories. In addition, it engages in the operation of a middle-market equipment leasing business under the Winmark Capital brand; and provision of point-of-sale system hardware to its franchisees and certain merchandise to its Play It Again Sports franchisees. The company was formerly known as Grow Biz International, Inc. and changed its name to Winmark Corporation in November 2001. Winmark Corporation was incorporated in 1988 and is headquartered in Minneapolis, Minnesota.
Market information source · Oct 5, 2026
Periods recorded in the consulted sources. These do not certify the legal dates of name changes.
SEC company identity · Oct 5, 2026
Open-market timeline · full history
250 buys662 sells— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details | |
|---|---|---|---|---|---|
| Tomlinson Percy C Jrtrack record | Exercise | $39.6K | SEC |
| Tomlinson Percy C Jrtrack record | ExerciseD (derivative) | $39.6K | SEC |
| Tomlinson Percy C Jrtrack record | ExerciseD (derivative) | $849K | Unusual size | SEC |
| Tomlinson Percy C Jrtrack record | Exercise | $849K | Unusual size | SEC |
| Barbetta Lawrence A | AwardD (derivative) | $134.8K | SEC |
| Hake Lisa Schurke | AwardD (derivative) | $648.1K | SEC |
| Tomlinson Percy C Jrtrack record | AwardD (derivative) | $134.8K | SEC |
| SMITH PHILIP IRVING | AwardD (derivative) | $134.8K | SEC |
| Ishaug Anthony D | AwardD (derivative) | $916.1K | SEC |
| Gaudette Renae M. | AwardD (derivative) | $751.1K | SEC |
| Credendino Keith | AwardD (derivative) | $134.8K | SEC |
| Becker Amy C | AwardD (derivative) | $134.8K | SEC |
| Hoppe Stephanie S. | AwardD (derivative) | $134.8K | SEC |
| SPRENGER GINA DECARO | AwardD (derivative) | $134.8K | SEC |
| HEFFES BRETT Dtrack record | AwardD (derivative) | $1.7M | SEC |
| Hake Lisa Schurke | AwardD (derivative) | $3.5M | SEC |
| Hoppe Stephanie S. | AwardD (derivative) | $1.3M | SEC |
| Ishaug Anthony D | Exercise | $323.5K | SEC |
| Ishaug Anthony D | ExerciseD (derivative) | $323.5K | SEC |
| Gaudette Renae M. | Exercise | $245.6K | SEC |
| Gaudette Renae M. | ExerciseD (derivative) | $245.6K | SEC |
| GRASSLE JENELE C | Sell | $1.9M | Unusual size | SEC |
| Tomlinson Percy C Jrtrack record | Sell | $764.5K | SEC |
| Tomlinson Percy C Jrtrack record | Exercise | $11.9K | SEC |
| Tomlinson Percy C Jrtrack record | ExerciseD (derivative) | $388.1K | Unusual size | SEC |