Privacy notice
GDPR Articles 13 & 14 · last updated 16 July 2026 · draft pending legal review
Who we are (controller)
What we process and where it comes from
Why we may process this data (lawful basis)
How long we keep it (retention)
Who receives it (recipients / sub-processors)
Your account & billing (registered users)
If you create an account, we process — on the basis of our contract with you (Art 6(1)(b)): your name, email address, password hash, email-verification status, session tokens, your subscription state (plan, status, billing interval — synced from Stripe), and monthly usage counters for metered features (AI searches, track-record views). Sessions do not store your IP address or browser fingerprint. Payment card data never reaches our servers — it is handled entirely by Stripe.
When you create an account, we also record how you arrived on the site — campaign parameters (utm tags, Google click ID), an optional referral tag and the referring site, read from a first-party cookie (see Cookies & analytics below). We use this on the basis of our legitimate interest (Art 6(1)(f)) to measure which of our channels work; it is never shared and is erased with your account.
Retention: usage counters are erased 12 months after their month; expired sessions and verification tokens are purged daily; account data lives until you delete your account. Deleting your account (from your account page, confirmed by email — Art 17) immediately cancels any subscription and erases your account, sessions and usage history. Invoices are retained by Stripe for the legally required accounting period (Art 17(3)(b)).
A subject access request (Art 15) returns your account data, your subscription state, your usage counters and the audit log of your AI search queries.
Cookies & analytics
Signing in relies on strictly necessary first-party session cookies — no consent required. A first-party cookie (il_attr) also remembers how you arrived on the site (campaign parameters, referring site); we are the only reader. It lasts for your browsing session, or 90 days if you accept analytics.
Google Analytics — and, when we run advertising campaigns, Google Ads conversion measurement — only runs if you accept it through the cookie banner. Nothing is loaded before your choice, and declining leaves the site fully functional. Your choice is stored for 6 months (il_consent) and you can change it here at any time; declining also removes the Google cookies already set.