Figures computed from official regulatory filings — .
Analysttarget 98.55 USD (+57%) · consensus 3.58/5 · 6 buy · 4 hold · 2 sell
Ownershipinsiders 38.95% · institutions 75.78% · short 22.7% of float
In USD · as of Oct 5, 2026
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Sonic Automotive, Inc., together with its subsidiaries, operates as an automotive retailer in the United States. It operates in three segments: Franchised Dealerships, EchoPark, and Powersports. The Franchised Dealerships segment engages in the sale of new and used cars and light trucks; sale of replacement parts; provision of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services; and arrangement of third-party financing, extended warranties, service contracts, insurance, and other aftermarket products. The EchoPark segment sells used cars and light trucks; and arranges third-party finance and insurance product sales for its guests in pre-owned vehicle specialty retail locations. The Powersports segment is involved in the sale of new and used powersports vehicles, such as motorcycles, personal watercraft, and all-terrain vehicles; and provision of fixed operations services, and third-party finance and insurance services. Sonic Automotive, Inc. was incorporated in 1997 and is based in Charlotte, North Carolina.
Market information source · Oct 5, 2026
SEC company identity · Oct 5, 2026
Open-market timeline · full history
51 buys173 sells— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details | |
|---|---|---|---|---|---|
| DYKE JEFFtrack record | Sell | $3M | SEC |
| DYKE JEFFtrack record | Sell | $1.3M | SEC |
| DYKE JEFFtrack record | Sell | $4.1M | Unusual size | SEC |
| Byrd Heath | Sell | $430.2K | SEC |
| Byrd Heath | Sell | $809.7K | SEC |
| Byrd Heath | AwardD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| DYKE JEFFtrack record | AwardD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| SMITH DAVID BRUTON | AwardD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| SMITH BRYAN SCOTTtrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Kaiser Keri A | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| TAYLOR R EUGENE | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| BROOKS WILLIAM R | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| BELK WILLIAM I | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| SMITH MARCUS Gtrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Hodge Michael Edward | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| SMITH DAVID BRUTON | ExerciseD (derivative) | n/a (No price was disclosed in the filing) | SEC |
| Byrd Heath | Other | $402.6K | SEC |
| Byrd Heath | Exercise | n/a (No price was disclosed in the filing) | SEC |
| SMITH DAVID BRUTON | Exercise | n/a (No price was disclosed in the filing) | SEC |
| Byrd Heath | ExerciseD (derivative) | n/a (No price was disclosed in the filing) | SEC |
| SMITH DAVID BRUTON | Other | $909.2K | SEC |
| DYKE JEFFtrack record | Other | $516.6K | SEC |
| DYKE JEFFtrack record | Exercise | n/a (No price was disclosed in the filing) | SEC |
| DYKE JEFFtrack record | ExerciseD (derivative) | n/a (No price was disclosed in the filing) | SEC |
| Rusnak Paul P.track record | Buy | $1.1M | conv 36First in 12mo | SEC |