Machine signal
Active cluster sell — 7 distinct insiders, $1.2M, window ends Aug 5, 2026.
Figures computed from official regulatory filings — .
Analysttarget 50 USD (+8%) · consensus 3/5 · 0 buy · 2 hold · 0 sell
Ownershipinsiders 6.44% · institutions 82.93% · short 3.1% of float
In USD · as of Oct 5, 2026
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Data for ROCKY BRANDS, INC. only. No web search. Global per-insider statistics are excluded.
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Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and sales to customers which are contracted to manufacture a specific footwear product for a customers. This segment also sells to the U.S. Military. It serves industrial and construction workers; hospitality industry workers, such as restaurants or hotels; farmers and ranchers; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.
Market information source · Oct 5, 2026
Periods recorded in the consulted sources. These do not certify the legal dates of name changes.
SEC company identity · Oct 5, 2026
Open-market timeline · full history
127 buys205 sells— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details |
|---|---|---|---|---|
| Finn Michael Ltrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Hahn Robyn R. | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Smith Dwight Erictrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Haning G Courtneytrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Jordan William L | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| LOVELAND CURTIS Atrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Moore Robert Burton Jr.track record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Winbigler Tracie A. | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Finn Michael Ltrack record | Gift | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Moore Robert Burton Jr.track record | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Moore Robert Burton Jr.track record | Sell | $149.2K | SEC |
| Moore Robert Burton Jr.track record | Exercise | $119.4K | SEC |
| Jordan William L | Sell | $51.3K | SEC |
| LOVELAND CURTIS Atrack record | Sell | $176K | SEC |
| Finn Michael Ltrack record | Exercise | $119.4K | SEC |
| Hahn Robyn R. | Sell | $152.9K | SEC |
| Finn Michael Ltrack record | Sell | $152.9K | SEC |
| Hahn Robyn R. | Exercise | $119.4K | SEC |
| Hahn Robyn R. | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Finn Michael Ltrack record | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Jordan William L | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Smith Dwight Erictrack record | Buy | $24.3K | conv 27 | SEC |
| Haning G Courtneytrack record | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Winbigler Tracie A. | Sell | $142.3K | SEC |
| Winbigler Tracie A. | Exercise | $119.4K | SEC |