Machine signal
Active cluster sell — 5 distinct insiders, $17.2M, window ends Sep 15, 2026.
Figures computed from official regulatory filings — .
Analysttarget 238.03 USD (+50%) · consensus 4.49/5 · 32 buy · 7 hold · 0 sell
Ownershipinsiders 0.18% · institutions 98.45% · short 2.6% of float
In USD · as of Oct 5, 2026
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Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Market information source · Oct 5, 2026
Periods recorded in the consulted sources. These do not certify the legal dates of name changes.
SEC company identity · Oct 5, 2026
Open-market timeline · full history
13 buys3,573 sells— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details | |
|---|---|---|---|---|---|
| Pisano Paulo | Sell | $259.5K | SEC |
| MYLOD ROBERT J JRtrack record | Sell | $200K | SEC |
| Pisano Paulo | Sell | $610.4K | SEC |
| MILLONES PETER J | Sell | $83K | SEC |
| MILLONES PETER J | Sell | $1M | SEC |
| MILLONES PETER J | Sell | $1.1M | SEC |
| MILLONES PETER J | Sell | $542.7K | SEC |
| MILLONES PETER J | Sell | $766.5K | SEC |
| WITTMAN VANESSA AMES | Sell | $79.1K | SEC |
| MILLONES PETER J | Sell | $1.8M | SEC |
| MILLONES PETER J | Sell | $1.9M | SEC |
| MILLONES PETER J | Sell | $613.6K | SEC |
| MILLONES PETER J | Sell | $2.5M | SEC |
| Steenbergen Ewout L | Sell | $1M | SEC |
| Steenbergen Ewout L | Sell | $1.8M | SEC |
| Steenbergen Ewout L | Sell | $401.7K | SEC |
| Steenbergen Ewout L | Sell | $179.4K | SEC |
| Steenbergen Ewout L | Sell | $821.9K | SEC |
| MYLOD ROBERT J JRtrack record | Sell | $206.7K | SEC |
| MYLOD ROBERT J JRtrack record | Sell | $1M | Unusual size | SEC |
| WITTMAN VANESSA AMES | Sell | $216K | SEC |
| NOSKI CHARLES Htrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Singh Sumit | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| MYLOD ROBERT J JRtrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Read Nicholas | Other | $24.8K | SEC |