Figures computed from official regulatory filings — .
Analysttarget 57 USD (+28%)
Ownershipinsiders 8.75% · institutions 71.91% · short 14.4% of float
In USD · as of Oct 5, 2026
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Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through Fishing; Camping & Watercraft Recreation; and Diving segments. The Fishing segment offers electric motors for quiet trolling or primary propulsion, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty retailers, retail store chains, internet dealers, original equipment manufacturers, and distributors. The Camping & Watercraft Recreation segment provides portable outdoor cooking systems, single burner and two burner stoves, and accessories under the Jetboil brand to camping and backpacking specialty stores, sporting goods stores, internet retailers, and direct customer through website and distributors; and kayaks, canoes, personal watercraft equipment and products, and paddles for family recreation, touring, and angling through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units through websites and internet retailers. The company was founded in 1970 and is headquartered in Racine, Wisconsin.
Market information source · Oct 5, 2026
Periods recorded in the consulted sources. These do not certify the legal dates of name changes.
SEC company identity · Oct 5, 2026
Open-market timeline · full history
128 buys120 sells— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details | |
|---|---|---|---|---|---|
| Stevens Edward A | Sell | $299.1K | SEC |
| Rahman Asad | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| FAHEY JOHN M JRtrack record | Sell | $91.6K | SEC |
| FAHEY JOHN M JRtrack record | Sell | $50K | SEC |
| FAHEY JOHN M JRtrack record | Sell | $105.7K | SEC |
| Stevens Edward A | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Stutz Jeffrey M | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Zipfel Liliann Annie | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| FAHEY JOHN M JRtrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Sheahan Richard Case | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Alexander Paul Garvin | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| FAHEY JOHN M JRtrack record | Sell | $77.9K | SEC |
| Lang Edward F | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| BELL KATHERINE BUTTON | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Sheahan Richard Case | Sell | $377.3K | Unusual size | SEC |
| JOHNSON LEIPOLD HELEN P | Other | n/a (No price was disclosed in the filing) | SEC |
| JOHNSON LEIPOLD HELEN P | Other | n/a (No price was disclosed in the filing) | SEC |
| JOHNSON LEIPOLD HELEN P | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| FAHEY JOHN M JRtrack record | Sell | $54.9K | SEC |
| Lang Edward F | Sell | $87.9K | SEC |
| Johnson David Wtrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Johnson David Wtrack record | Other | $32.4K | SEC |
| BELL KATHERINE BUTTON | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Sheahan Richard Case | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Zipfel Liliann Annie | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |