Figures computed from official regulatory filings — .
Analysttarget 2.5 USD (+60%) · consensus 4.33/5 · 2 buy · 1 hold · 0 sell
Ownershipinsiders 8.45% · institutions 31.18% · short 2.6% of float
In USD · as of Oct 5, 2026
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GrowGeneration Corp., through its subsidiaries, operates as a developer, marketer, retailer, and distributor of products for both indoor and outdoor hydroponic and organic gardening in the United States. It operates in two segments, Cultivation and Gardening, and Storage Solutions. The company sells hydroponic and organic gardening related products, including nutrients, additives, growing media, lighting, environmental control systems, and other products for indoor and outdoor cultivation through hydroponic retail locations, commercial sales, wholesale, and an online platform at growgeneration.com under the Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, Viagrow, and other brands. It also provides customized storage solutions, such as high-density mobile storage systems, and static shelving, as well as other accessories such as desks, lockers, safes, and secured storage; and various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installation under the Mobile Media or MMI brand for agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and other markets. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.
Market information source · Oct 5, 2026
Periods recorded in the consulted sources. These do not certify the legal dates of name changes.
SEC company identity · Oct 5, 2026
Open-market timeline · full history
20 buys166 sells— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details |
|---|---|---|---|---|
| ADAMS EULA L | Buy | $6.7K | conv 44First in 12mo |
| SEC |
| ADAMS EULA L | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Aiello Stephen | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Carter Starlett | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Sanders Gregory Kevin | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Salaman Michaeltrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Lampert Darrentrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Lampert Darrentrack record | Buy | $99.4K | conv 40First in 12mo | SEC |
| Salaman Michaeltrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Sanders Gregory Kevin | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Lampert Darrentrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Sanders Gregory Kevin | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Lampert Darrentrack record | Sell | $91K | SEC |
| Lampert Darrentrack record | Sell | $122.3K | SEC |
| Aiello Stephen | Buy | $221.3K | conv 45First in 12mo | SEC |
| ADAMS EULA L | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Aiello Stephen | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Carter Starlett | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Sanders Gregory Kevin | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Salaman Michaeltrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Lampert Darrentrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Lampert Darrentrack record | Buy | $98.3K | conv 44 | SEC |
| Salaman Michaeltrack record | Buy | $103.4K | conv 41 | SEC |
| Salaman Michaeltrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Sanders Gregory Kevin | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |