Frost Diana

Glbl Chief Growth Officer at Kraft Heinz Co · on record since Jan 10, 2024
Director at Wayfair Inc. · on record since Feb 20, 2025

Insider trading activity of Frost Diana

Transactions on record: 21; since Mar 5, 2024

Open-market buys: 0

Open-market sells: 2; $443.7K

Companies traded: 2; last filing Jun 22, 2026

Figures computed from official regulatory filings — .

Companies where Frost Diana has traded

Kraft Heinz Co15 tx · $1.1M · Jun 22, 2026
Wayfair Inc.6 tx · $166.9K · Mar 6, 2026

Track record of Frost Diana

Insufficient history for a statistical track record (fewer than 5 open-market buys).

Transaction history of Frost Diana

Co-insiders of Frost Diana

This page republishes public regulatory disclosures.

Company	Filed	Type	Qty	Price	Value · USD	Signals	Src
Kraft Heinz CoListing on record	Jun 22, 2026	Sell	-18,502	23.05 USD	$426.5K		SEC
Wayfair Inc.Listing on record	Mar 6, 2026	Award	3,176	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 3, 2026	Other	-10,668	24.61 USD	$262.5K	Unusual size	SEC
Kraft Heinz CoListing on record	Mar 3, 2026	Award	13,194	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 3, 2026	Award	40,361	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Wayfair Inc.Listing on record	Feb 4, 2026	Other	-548	104.72 USD	$57.4K		SEC
Wayfair Inc.Listing on record	Nov 5, 2025	Other	-548	103.30 USD	$56.6K		SEC
Wayfair Inc.Listing on record	Aug 4, 2025	Other	-548	65.22 USD	$35.7K		SEC
Wayfair Inc.Listing on record	May 5, 2025	Sell	-527	32.54 USD	$17.1K		SEC
Wayfair Inc.Listing on record	Mar 7, 2025	Award	7,299	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Award	5,817	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Award	718	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Other	-7,160	30.71 USD	$219.9K		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Award	19,255	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Award	5,785	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Award	1,592	30.71 USD	$48.9K		SEC
Kraft Heinz CoListing on record	Mar 5, 2024	Award	1,240	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 5, 2024	Award	12,472	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 5, 2024	Award	2,486	35.13 USD	$87.3K		SEC
Kraft Heinz CoListing on record	Mar 5, 2024	Award	9,038	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 5, 2024	Other	-1,419	35.13 USD	$49.8K		SEC

Company	Filed	Type	Qty	Price	Value · USD	Signals	Src
Kraft Heinz CoListing on record	Jun 22, 2026	Sell	-18,502	23.05 USD	$426.5K		SEC
Wayfair Inc.Listing on record	Mar 6, 2026	Award	3,176	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 3, 2026	Other	-10,668	24.61 USD	$262.5K	Unusual size	SEC
Kraft Heinz CoListing on record	Mar 3, 2026	Award	13,194	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 3, 2026	Award	40,361	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Wayfair Inc.Listing on record	Feb 4, 2026	Other	-548	104.72 USD	$57.4K		SEC
Wayfair Inc.Listing on record	Nov 5, 2025	Other	-548	103.30 USD	$56.6K		SEC
Wayfair Inc.Listing on record	Aug 4, 2025	Other	-548	65.22 USD	$35.7K		SEC
Wayfair Inc.Listing on record	May 5, 2025	Sell	-527	32.54 USD	$17.1K		SEC
Wayfair Inc.Listing on record	Mar 7, 2025	Award	7,299	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Award	5,817	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Award	718	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Other	-7,160	30.71 USD	$219.9K		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Award	19,255	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Award	5,785	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 4, 2025	Award	1,592	30.71 USD	$48.9K		SEC
Kraft Heinz CoListing on record	Mar 5, 2024	Award	1,240	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 5, 2024	Award	12,472	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 5, 2024	Award	2,486	35.13 USD	$87.3K		SEC
Kraft Heinz CoListing on record	Mar 5, 2024	Award	9,038	0.00 USD	n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise))		SEC
Kraft Heinz CoListing on record	Mar 5, 2024	Other	-1,419	35.13 USD	$49.8K		SEC