Figures computed from official regulatory filings — .
Analysttarget 78.6 USD (+24%) · consensus 4.42/5 · 9 buy · 3 hold · 0 sell
Ownershipinsiders 8.61% · institutions 95.88% · short 15.9% of float
In USD · as of Oct 19, 2026
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The Vita Coco Company, Inc. develops, manufactures, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific. It offers coconut water, oil, and juice products; Vita Coco Treats, a plant-based dairy alternative; Vita Coco Pressed, Vita Coco Coconut Juice, and Farmers Organic; Vita Coco Coconut MLK; and PWR LIFT, a protein-infused fitness drink. The company also supplies private label products to retailers. It distributes its products through club, food, drug, mass, convenience, e-commerce, and foodservice channels. The company was formerly known as All Market Inc. and changed its name to The Vita Coco Company, Inc. in September 2021. The Vita Coco Company, Inc. was incorporated in 2004 and is headquartered in New York, New York.
Market information source · Oct 19, 2026
Periods recorded in the consulted sources. These do not certify the legal dates of name changes.
SEC company identity · Oct 19, 2026
Open-market timeline · full history
14 buys440 sells— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details |
|---|---|---|---|---|
| Prior Jane | Other | $704.3K | Unusual size | SEC |
| Burth Jonathan | Other | $704.3K | Unusual size | SEC |
| van Es Charles | Other | $704.3K | Unusual size | SEC |
| Sadowsky Kenneth | Sell | $323.4K | SEC |
| Liran Ira | Sell | $5.9M | Unusual size | SEC |
| Liran Ira | Sell | $6M | Unusual size | SEC |
| Liran Ira | Sell | $7.6M | Unusual size | SEC |
| Burth Jonathan | Exercise | $65.4K | SEC |
| Burth Jonathan | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Burth Jonathan | Sell | $2.4M | Unusual size | SEC |
| Burth Jonathan | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Liran Ira | Sell | $7.6M | Unusual size | SEC |
| Burth Jonathan | Exercise | $239.9K | SEC |
| Sadowsky Kenneth | Award | $115K | SEC |
| Zupo John | Award | $115K | SEC |
| Melloul Eric | Award | $115K | SEC |
| Dozie Aishetu Fatima | Award | $115K | SEC |
| MORREAU JANE C | Award | $115K | SEC |
| Liran Ira | Award | $115K | SEC |
| Broader Shelley G. | Award | $115K | Unusual size | SEC |
| van Es Charles | Sell | $603.8K | SEC |
| Sadowsky Kenneth | Sell | $302.2K | SEC |
| Burth Jonathan | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Burth Jonathan | Sell | $2.3M | Unusual size | SEC |
| Burth Jonathan | Exercise | $305.3K | Unusual size | SEC |