Machine signal
Active cluster sell — 4 distinct insiders, $1.7M, window ends Oct 13, 2026.
Figures computed from official regulatory filings — .
Analysttarget 19.5 USD (+45%) · consensus 4.73/5 · 11 buy · 0 hold · 0 sell
Ownershipinsiders 3.18% · institutions 58.54% · short 10.4% of float
In USD · as of Oct 19, 2026
Ask the machine
Search and compare insider transactions, companies and their statistics in plain language. Your question becomes a query over available data, not a conversation or investment advice.
Data for Viant Technology Inc. only. No web search. Global per-insider statistics are excluded.
An executed search uses one credit, even with no results. Errors and unsupported questions use no credits.
Viant Technology Inc. operates a cloud-based demand side platform (DSP) that enables the programmatic purchase of digital advertising across multiple channels, including connected TV (CTV), streaming audio, digital out-of-home, mobile, and desktop. It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad-supported streaming media; and Viant Data Platform, which offers the ability to integrate first-party data with data from top third-party data providers to obtain key insights, reporting, and attribution opportunities. The company also offers Direct Access, a supply path optimization program that creates a direct path to premium inventory; Advanced Reporting and Measurement that offers conversion lift, multitouch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model, which offers customers transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory and large, independent, and mid-market advertising agencies, as well as marketers. The company was formerly known as Interactive Media Holdings and changed its name to Viant Technology Inc. in January 2015. The company was founded in 1999 and is headquartered in Irvine, California.
Market information source · Oct 19, 2026
SEC company identity · Oct 19, 2026
Open-market timeline · full history
2 buys139 sells— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details | |
|---|---|---|---|---|---|
| MADDEN LARRY | Sell | $272.1K | SEC |
| MADDEN LARRY | Sell | $176.7K | SEC |
| MADDEN LARRY | Sell | $213.3K | SEC |
| Vanderhook Christopher | Other | $110K | SEC |
| Vanderhook Timothy | Other | $110K | SEC |
| MADDEN LARRY | Other | $306K | SEC |
| MADDEN LARRY | Sell | $19.6K | SEC |
| MADDEN LARRY | Sell | $338.9K | Unusual size | SEC |
| Abrahams Craig Justin | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Abrahams Craig Justin | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| MADDEN LARRY | Sell | $30.1K | SEC |
| Vanderhook Timothy | Sell | $45.1K | SEC |
| Vanderhook Christopher | AwardD (derivative) | n/a (No price was disclosed in the filing) | SEC |
| Vanderhook Timothy | Sell | $37.4K | SEC |
| Capital V LLC | Exercise | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Capital V LLC | Sell | $112.2K | SEC |
| Vanderhook Timothy | ExerciseD (derivative) | n/a (No price was disclosed in the filing) | SEC |
| Capital V LLC | Sell | $135.2K | SEC |
| Vanderhook Timothy | Sell | $55.2K | SEC |
| Capital V LLC | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Vanderhook Christopher | Other | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Vanderhook Timothy | Exercise | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Vanderhook Christopher | Sell | $55.2K | SEC |
| Vanderhook Christopher | Sell | $45.1K | SEC |
| Vanderhook Timothy | Other | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |