Figures computed from official regulatory filings — .
Analysttarget 7 USD (+16%) · consensus 5/5 · 1 buy · 0 hold · 0 sell
Ownershipinsiders 29.97% · institutions 37.81% · short 2.9% of float
In USD · as of Oct 19, 2026
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Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women's handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates through two segments, Vera Bradley Direct and Vera Bradley Indirect. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, various technology accessories, and bag charms. It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, outerwear, slippers, and socks under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; direct to consumer marketplaces; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third-party inventory liquidators, and through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.
Market information source · Oct 19, 2026
Periods recorded in the consulted sources. These do not certify the legal dates of name changes.
SEC company identity · Oct 19, 2026
Open-market timeline · full history
28 buys897 sells— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details |
|---|---|---|---|---|
| Brockman Ivan | Buy | $50.2K | conv 58 | SEC |
| Brockman Ivan | Buy | $10K | conv 61First in 12mo | SEC |
| Bickley Iantrack record | Other | $118.4K | SEC |
| Dely Mark C | Other | $52.6K | Unusual size | SEC |
| Layding Martin | Other | $101.6K | SEC |
| Bickley Iantrack record | Buy | $111.8K | conv 36 | SEC |
| Meslow Andrew | Buy | $93K | conv 24 | SEC |
| Layding Martin | Other | $48.4K | SEC |
| Dely Mark C | Other | $3.1K | SEC |
| Dely Mark C | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Dely Mark C | Other | $9K | SEC |
| Bickley Iantrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Meslow Andrew | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Hall Robert J | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Layding Martin | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Dely Mark C | Other | $33.4K | SEC |
| Rodriguez Jessica | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Bickley Iantrack record | Other | $52.4K | SEC |
| Layding Martin | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Bickley Iantrack record | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| CASHMAN KRISTINA K | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Paraie Melinda | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Dely Mark C | Other | $14.1K | SEC |
| Tharp Carrie | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Brockman Ivan | Award | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |