Figures computed from official regulatory filings — .
Analysttarget 25 USD (+937%) · consensus 3.67/5 · 1 buy · 2 hold · 0 sell
Ownershipinsiders 4.93% · institutions 51.74% · short 6.6% of float
In USD · as of Oct 19, 2026
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Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Market information source · Oct 19, 2026
Periods recorded in the consulted sources. These do not certify the legal dates of name changes.
SEC company identity · Oct 19, 2026
Open-market timeline · full history
73 buys90 sells— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details |
|---|---|---|---|---|
| Lucian Robert Gerard | Buy | $29.4K | conv 100First in 12mo |
| SEC |
| KERBY JEFFERY SCOTT | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Vogensen Todd E. | Exercise | n/a (No price was disclosed in the filing) | SEC |
| KERBY JEFFERY SCOTT | Other | $2.6K | SEC |
| KERBY JEFFERY SCOTT | Exercise | n/a (No price was disclosed in the filing) | SEC |
| DeMartini Robert | Exercise | n/a (No price was disclosed in the filing) | SEC |
| Ulrich George Turner | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| DeMartini Robert | Other | $15.3K | SEC |
| HUTCHINGS JEFFREY LAYNE | Exercise | n/a (No price was disclosed in the filing) | SEC |
| Vogensen Todd E. | Other | $4.7K | SEC |
| DeMartini Robert | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| HAYNOR ERIC SCOTT | Exercise | n/a (No price was disclosed in the filing) | SEC |
| Ulrich George Turner | Exercise | n/a (No price was disclosed in the filing) | SEC |
| Vogensen Todd E. | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| HUTCHINGS JEFFREY LAYNE | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| HAYNOR ERIC SCOTT | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| DeMartini Robert | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Vogensen Todd E. | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Ulrich George Turner | OtherD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| DeMartini Robert | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| HAYNOR ERIC SCOTT | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| HAYNOR ERIC SCOTT | Exercise | n/a (No price was disclosed in the filing) | SEC |
| HUTCHINGS JEFFREY LAYNE | Exercise | n/a (No price was disclosed in the filing) | SEC |
| HAYNOR ERIC SCOTT | OtherD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| KERBY JEFFERY SCOTT | Other | $1.9K | SEC |