Machine signal
Active cluster sell — 4 distinct insiders, $9K, window ends Sep 2, 2026.
Figures computed from official regulatory filings — .
Analysttarget 32 USD (+12700%) · consensus 4/5 · 1 buy · 0 hold · 0 sell
Ownershipinsiders 1.21% · institutions 1% · short 0.4% of float
In USD · as of Oct 19, 2026
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Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Market information source · Oct 19, 2026
SEC company identity · Oct 19, 2026
Open-market timeline · full history
100 sells— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details |
|---|---|---|---|---|
| Diaz Diana P | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Diaz Diana P | Other | $2.9 | SEC |
| Diaz Diana P | Exercise | n/a (No price was disclosed in the filing) | SEC |
| Walker Mark D | Sell | $950 | SEC |
| Walker Mark D | Sell | $3.4K | SEC |
| Walker Mark D | Other | n/a (No price was disclosed in the filing) | SEC |
| Walker Mark D | OtherD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| SMITH W KEITH | Other | $49.3 | SEC |
| Pillai Anu | Other | $593.3 | SEC |
| Lowrey Maria Vilchez | Exercise | n/a (No price was disclosed in the filing) | SEC |
| Locke Mistelle | Exercise | n/a (No price was disclosed in the filing) | SEC |
| Cohen Richard | Exercise | n/a (No price was disclosed in the filing) | SEC |
| Locke Mistelle | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Lowrey Maria Vilchez | Other | $33.4 | SEC |
| Lowrey Maria Vilchez | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Diaz Diana P | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Leatherberry Antoinette Renee | Sell | $66.9 | SEC |
| Leatherberry Antoinette Renee | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Locke Mistelle | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Diaz Diana P | Exercise | n/a (No price was disclosed in the filing) | SEC |
| SMITH W KEITH | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Pillai Anu | AwardD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Pillai Anu | ExerciseD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Leatherberry Antoinette Renee | Sell | $198.3 | SEC |
| Pillai Anu | Other | $16.6 | SEC |