Figures computed from official regulatory filings — .
Ownershipinsiders 0% · institutions 0%
In USD · as of Oct 19, 2026
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High Performance Beverages Company develops, manufactures, distributes, markets, and sells sports performance drinks in the United States and Canada. The company was formerly known as Dethrone Royalty Holdings, Inc. and changed its name to High Performance Beverages Company in November 2013. High Performance Beverages Company was founded in 1997 and is based in Cave Creek, Arizona.
Market information source · Oct 19, 2026
Periods recorded in the consulted sources. These do not certify the legal dates of name changes.
SEC company identity · Oct 19, 2026
| Insider | Type | Value · USD | Signals | Details | |
|---|---|---|---|---|---|
| Holley, Michael J. | Other | n/a (No price was disclosed in the filing) | SEC | ||
| McBride Toby |
| Other |
| n/a (No price was disclosed in the filing) |
| SEC |
| McBride Toby | Award | n/a (No price was disclosed in the filing) | SEC |
| Holley, Michael J. | Award | n/a (No price was disclosed in the filing) | SEC |