Figures computed from official regulatory filings — .
Ownershipinsiders 0% · institutions 0% · short 2.6% of float
In USD · as of Oct 19, 2026
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Deer Consumer Products, Inc., through its subsidiaries, engages in the design, manufacture, and sale of small home and kitchen electronic appliances. It offers blenders, juicers, soy milk makers, food processors, popcorn makers, meat grinders, coffee machines, and hot water kettles primarily under the Deer brand name, as well as under one store brand for retailer's private label programs. Deer Consumer Products also offers humidifiers and dehumidifiers, rice cookers, and toasters. The company sells its products to consumer product companies internationally; and to retail stores through agents in the People's Republic of China. It also operates as an original design manufacturer and original equipment manufacturer. The company was formerly known as Tag Events Corp. and changed its name to Deer Consumer Products, Inc. in September 2008. Deer Consumer Products, Inc. is based in Shenzhen, the People's Republic of China.
Market information source · Oct 19, 2026
Periods recorded in the consulted sources. These do not certify the legal dates of name changes.
SEC company identity · Oct 19, 2026
Open-market timeline · full history
6 buys1 sell— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details |
|---|---|---|---|---|
| HE YINGtrack record | Buy | $1.1M | conv 18 |
| HE YINGtrack record | Buy | $1.7M | conv 29 | SEC |
| HE YINGtrack record | Buy | $493.2K | conv 33 | SEC |
| HE YINGtrack record | Buy | $328K | conv 25 | SEC |
| CHIU MAN WAI JAMES | Sell | $10.4M | SEC |
| HE YINGtrack record | Buy | $10.4M | conv 40First in 12mo | SEC |
| ZHAO WALTER | AwardD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Staloff Arnold | AwardD (derivative) | n/a (Non-cash transaction: the filing states a price of zero (award, gift, exercise)) | SEC |
| Balykin Artiom | Buy | $60K | conv 38First in 12mo | SEC |