Figures computed from official regulatory filings — .
Ownershipinsiders 7.1% · institutions 56.79%
In EUR · as of Oct 19, 2026
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adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.
Market information source · Oct 19, 2026
Open-market timeline · full history
6 buys— close pricebar = usd volume, √ scaleclick a period to filter the table
| Insider | Type | Value · USD | Signals | Details |
|---|---|---|---|---|
| NNS Investments (Cyprus) Limited | OtherD (derivative) | $19.2M | BAFIN |
| NNS Investments (Cyprus) Limited | OtherD (derivative) | $8.4M | BAFIN |
| Birgit Kretschmer | Other | $117.4K | BAFIN |
| NNS Investments (Cyprus) Limited | OtherD (derivative) | $5.2M | BAFIN |
| NNS Investments (Cyprus) Limited | OtherD (derivative) | $25.2M | BAFIN |
| Bjørn Gulden | Buy | $585.2K | conv 39 | BAFIN |
| NNS Investments (Cyprus) Limited | OtherD (derivative) | $131.1K | BAFIN |
| Bjørn Gulden | Buy | $586.2K | conv 33 | BAFIN |
| NNS Investments (Cyprus) Limited | OtherD (derivative) | $24.5M | BAFIN |
| NNS Investments (Cyprus) Limited | OtherD (derivative) | $25.8M | BAFIN |
| NNS Holding (Cyprus) Limited | Buy | $12.8M | conv 62ClusterFirst in 12mo | BAFIN |
| NNS Investments (Cyprus) Limited | OtherD (derivative) | $5.3M | BAFIN |
| Harm Ohlmeyer | Buy | $385.7K | conv 59 | BAFIN |
| Bjørn Gulden | Buy | $581.7K | conv 72First in 12mo | BAFIN |
| Harm Ohlmeyer | Buy | $385.2K | conv 56First in 12mo | BAFIN |
| Bjørn Gulden | Other | $584.4K | BAFIN |